Do You Need a Content Management System?

The ongoing drive to save time and money drives organizations to look into content management. As the costs of software and implementation range from almost free to millions of dollars and choosing the right vendor or system is vital, this decision can be daunting.

The term content management: What does it mean?

Content management is a phrase you hear everywhere these days. Companies claim they "do content management" and vendors say that they sell content management software. People who hear about content management often think about how to create a web site. The text, images, movies, etc., that are shown on web sites are the actual content indeed, but content management entails more than meets the eye.

Prior to explaining what content management is, it is useful to define the word content. Content is essentially any type or "unit" of digital information that is used to populate a page. It can be text, images, graphics, video, sound—or in other words—anything that is likely to be published across an intranet, extranet, or the Internet.

Where does content management come from?

Currently, information, communication, and digital networks have made a major impact. In this society, there is much information available. A company needs to acquire and structure information that exists both within and outside of its own four walls.

Where does this need for information or this need for content come from?

It can be said that the buzzword of this era is content. Before content, the hype of the late eighties and early nineties surrounded documents. As companies were producing large volumes of information by the end of the eighties, and while business boomed for products like Word, WordPerfect, Excel, and Lotus 123, organizations faced an increasing need to organize documentation. Rather than printing and storing hard copies, the documents required digital storage. The market responded with the creation of a powerful software tool to manage this process. These solutions became known as document management systems (DMS).

By the end of the nineties, the terms changed from document management systems to content management systems (CMS). A lot of DMS vendors suddenly called themselves CMS vendors since the main difference between document management and content management is the fact that document management deals with the document in its entirety, while content management focuses on the individual parts that make up a document or even a web page.

Both systems follow the same basic rules, workflow and processes. However, due to the evolution of the Internet, companies began to be more focused on managing the web site at the content rather than document level. This caused the market to shift from document management systems to content management systems.